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Short summary

Ein Anreizsystem belohnt den freiwilligen Verzicht auf Flugreisen mit Gutscheinen für lokale Angebote. So wird klimafreundliches Verhalten konkret, sichtbar und attraktiv. Gleichzeitig stärkt das Projekt lokale Wirtschaft und Quartiersbindung.

Zurich instead of Cyprus – cancel flights, collect vouchers

Avatar: Seraina Montanari Seraina Montanari

Approved for voting
What should be created?
An incentive system for climate-friendly behaviour: Anyone who voluntarily refrains from flying for a year is rewarded with vouchers for local offers in Zurich – from gastronomy to culture to public transport. This is how climate protection becomes concrete, visible and attractive. Idea: Air travel causes a large part of personal CO₂ emissions. At the same time, many find it difficult to do without it – often there is a lack of a concrete incentive. Residents in the pilot district voluntarily commit themselves not to take any air travel for a year. In return, they receive vouchers that they can redeem locally – e.g. in restaurants, shops, for sports, culture, excursions or public transport. This is how renunciation becomes a win: fly less – experience more on site. Goals and Impact: - Reduction of CO₂ emissions through less air travel - Promotion of local consumption and regional value creation - Possibility for large and small companies to provide vouchers. Even companies that can contribute little to CO2 reduction themselves could become active through the vouchers. For example, a bakery with bread vouchers, a massage practice with a massage voucher, etc. - Strengthening identification with the neighbourhood - Making climate-friendly behaviour visible in everyday life - Low-threshold access to climate protection through positive incentives Implementation: Voluntary registration of participants (e.g. online) Commitment: 1 year without air travel Issue of vouchers (staggered or as a complete package) Cooperation with local businesses (gastronomy, culture, sports, retail, public transport such as ZVV) Accompanying communication in the neighbourhood (e.g. make visible: "I'm flying free") Ev. Community element (e.g. joint events or challenges, similar to "Bike to work") Why this idea fits well into the pilot district: The idea is locally anchored, can be implemented directly and is easily scalable. It combines climate protection with concrete added value for the population and at the same time strengthens local businesses. The pilot district thus becomes a place where new forms of sustainable behaviour are tried out and made visible. If the idea works in the pilot district, it could easily be extended to other districts or the city. Special feature of the idea: Instead of focusing on renunciation, the idea focuses on reward and positive motivation. Climate-friendly behaviour is not morally demanded, but made attractive.
example
Are you an individual or part of a group?
I'm an individual
Name
Seraina Montanari
Are you implementing the idea alone or are you still looking for comrades-in-arms?
I/we are still looking for comrades-in-arms
Describe the place(s)
All residents of the pilot quarter
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